Advice

There are a couple ways I believe Baruch could use new media to its advantage. First of all, it is no secret that having a strong social media presence would be beneficial for the school.  They can use social media as a way to market themselves.  In a way, Baruch is a brand.  They want to sell themselves to potential students.  By using a platform such as Instagram or Facebook they can connect with students before they even arrive.  Simply increasing their follower count would go a long way in exposure.  They can use these to feature photos, highlight different professors, students, even courses that are interesting.  Another thing they can do is venture into Snapchat.  A lot of people in the school use it and it could be used for the features mentioned above, and even to promote all the career fairs, internship opportunities and clubs that are going on at the school.